Tag: #Messaging

Will Magnolia Tribune Use Fake Polls to Create Fake News?

I hope not. But watch for it. Because the Magnolia Tribune is polling its subscribers on issues on which it is taking a position. The questions are biased and the sample is hardly random. If the purpose is to probe subscriber views, that’s their own business. If the data are presented as more than that, it will be fake news.

I used to be a professional political pollster because I care about what people are thinking and feeling. It’s important in political campaigns and in understanding public dialog. I subscribe to the Magnolia Tribune because it tends to telegraph what I believe will be the right-wing messages in Mississippi this year and it is useful to know what those are. I have learned from the Magnolia Tribune that the right will attack Medicaid expansion as not helping the poor based on biased research from states that charged recipients of Medicaid coverage a premium, with the result in those states that lower income people dropped out. More recently, I have learned they will argue that more state help for schools will force up local property taxes, which is not necessarily true, especially as in lower income districts it will result in more Title 1 federal money. Finally, I have learned they will argue that if the state spends money on its Capital City, it should be able to overrule local leadership, although I suspect people in Tishomingo County want self government despite the money the state (and feds) spend there. Mississippi has a long history of strong local and county government.

Now the Magnolia Tribune is conducting a “poll” of subscribers on these and other issues. The questions follow a paragraph arguing one side and then providing a button so subscribers can express their opinions. Nothing wrong with that if the purpose is to see if active subscribers share the editorial opinions of the Magnolia Tribune. (I don’t share them but it wont surprise me to learn that most subscribers do.) If the results are presented as a poll of public attitudes, representing a broader population than those who answered it, it will be fake news.

Polls that mirror public or voter attitudes are much harder to conduct than in the past because response rates are low. Good pollsters reach out repeatedly to try to up the rate and try extra hard to reach those who are hardest to reach – young people, people of color, and people in the political middle. They then count those they do reach from harder to reach groups extra by “upweighting” their responses. There are problems with these procedures too as I have written about in this space but at least it is an honest effort to be representative. I believe the Mississippi Today poll early this year was an honest effort, although an imperfect one. Pretending self-selected subscribers are representative of anything else is not an honest effort at a professional poll. I hope the Magnolia Tribune does not present its results as more than they are.

I haven’t seen any in depth recent polls that address the issues at hand but I suspect the following is still true: Most voters are not policy wonks. They want good schools because it is good for kids and for the Mississippi economy to have them. If only they had political leaders who go about that effort honestly. If we are all lucky, they will get them. They are apparently pretty clear they don’t have such leaders now.

Humility Beat Hubris (For Now)

On November 8th, humility beat hubris. The election was not a triumph for professionals of either party who, with a few exceptions, didn’t see it coming. It is hard to claim credit for something you didn’t see. Meanwhile, voters, who generally lack hubris, quietly took a stand, particularly those in the middle who don’t talk to pollsters and just go do their thing.

There will be a lot of analysis forthcoming about who turned out and why, and how they all voted. But it is pretty clear that the “normal” people (see October 9th post), decided that Republicans were the riskier bet. They still don’t embrace either party – or politics in general these days – but when it came down to it, they decided that the Republicans go too far in ways that are more dangerous than the ways the Democrats go too far. That’s not approbation, but it is and was a choice.

It was quite remarkable. Midterm elections just don’t look this way, at least without a missile crisis 90 miles off our coast or an attack on New York City. President Biden’s numbers are “underwater,” as they say, and inflation is a problem. But given a choice between worse and worser, well, here we are, although it was a close call.

But humility will quietly recede and hubris will roar back. Hubris apparently runs rampant already in the state of Florida and will (no danger of a wrong prediction here), be back in DC any minute. So here are a few things for both parties to keep in mind if you don’t want the forces of humility to clobber you next time around.

1. Get Shit Done. Yeah, it is still a close divide, but that is no excuse. Democrats have enough of a mandate that no one wants to hear about how Republicans are the problem (even if they are) and, Republicans, neither standing up for Trump nor standing up to Trump counts as helping people who are still facing a wavering economy and high inflation. Cutting Social Security and Medicare and screaming about the Democrats – or about the election – is appealing to me as your chosen posture only because I am still a partisan Democrat and that posture is a loser.

2. Voting Rights. Almost all Americans take it as a given that every adult citizen in the United States has a right to vote and to have their vote counted. Republicans: If you are not for this, then you are not for our system of government and should not be a part of it. I get your strategic reasons for embracing racism and blocking voting rights – more of your people are uncomfortable with race than not. But even those who are uncomfortable with people whom they believe are different than themselves – and even those who have lingering attitudes of white supremacy – do not identify with ugly, screaming, violent and near-violent insurrectionists. You and yours variously led, encouraged, or tolerated that. If that is your brand, you will keep losing. Democrats: Do more and talk less. Starting every sentence with “regardless of race,” racializes. Failure to pass voting right legislation undercuts the argument that you stand for inclusive democracy. You need to act to protect free and fair elections and the right to vote.

3. Abortion. Americans did not approve of the Supreme Court decision taking away a right that women have had for two generations. Republicans: If you really believe that women should only have the legal right to make this decision only sometimes and in some places, you need a lot better messaging on it. Right now, it appears just a power play by a politicized Court of your making. And the argument that it is up to the states undercuts your message on the morality of abortion both to those who favor the right and to those who oppose it. It is logically inconsistent to say something is morally wrong in Mississippi but not in Colorado. Or morally wrong in Mississippi for those who cannot afford the flight to Colorado. Your arguments are mush. Democrats: Voters are with you on the legality of abortion. Most voters favor it being legal and don’t want to get into litigating details of circumstance. But most do not believe it is a morally neutral choice either; they are still with “safe, legal, and rare.” Don’t celebrate it; just keep it legal. Even in Mississippi.

4. The Economy. A little explanation and focus would help here. Blaming Biden, Putin, China, or immigrants really doesn’t make anyone more comfortable. Yeah, I know its a world-wide problem, but knowing that isn’t comforting to people. What is the focus and what is the government doing about it – in clear language that is oriented toward action not blame.

A final note to the news media: I have written plenty here to say polls don’t work the way they used to and forecasting just says what happened before will happen again. Next time, talk to fewer pollsters and forecasters, and talk more to the “normal” people. They knew what they were doing here, although they may not want to talk about it much.

The Midterm Election: Beware the “Normal” People

If you are reading this, you are not one of them. The “normal” people, for want of a better term, aren’t interested in politics. Normal people don’t see why anyone gets as excited as they do about candidates, parties, politics or issue positions. Normal people have their own ideas, but they aren’t passionate about them. They are passionate instead about their family, their hometown, their local football teams, and their hobbies. They vote – it’s something you are supposed to do – like going to church at least on holidays, or stopping at stop signs – but they don’t obsess over their vote; sometimes they don’t decide until they get to the booth.

Normal people used to find politics more interesting back when they could have a civil discussion about it. As I said, normal people have points of view. But they feel now its just so hysterical and overwrought – and that goes for both parties. Normal people may or may not have voted for Trump but now he seems to them to have lost it. A lot of people can get that way when they lose something they once had. But the Democrats are screaming all the time too. They are always crying racism, even when normal people don’t see it, not that they look that hard. And on abortion, they feel its better when abortion is legal because the sorrow of an unwanted pregnancy does happen, even among normal people. Abortion is not right, they say, but we can all forgive people who make mistakes. Still, women can walk, and talk; they haven’t lost control of their bodies and, really, people should be more careful.

As for the midterms, normal people aren’t sure what they will do. The Republicans really do seem to be on some kind of power trip but normal people have always worried about the Democrats on taxes, and the Democrats do seem to be on their own kind of power trip too – much more about screaming at the Republicans than saying what they will do about anything, except maybe abortion. Most normal people voted for Biden because they thought he would settle things down but things don’t seem very settled right now. Maybe its better to have Republicans in Congress so the Democrats don’t get out of control. On the other hand, they will all just scream at each other all the time and no good will come of it.

These days, normal people don’t take polls much. You hear a lot about the hard right anti-institutional crowd avoiding polls so everyone knows to make sure they have “enough” Republicans. But normal people don’t want to talk politics with a stranger for 15 or even 10 minutes either. And if they know your focus group is about politics, they really would rather not participate. Whatever they do in the midterms, it won’t be far off their center line, and they wont feel all that strongly about it. It’s football season, after all, and time to start planning for Thanksgiving.

To be clear, I’m not normal myself. I never have been. But they used to be willing to be in focus groups “about the community” and even to take polls. And while much of Mississippi is not normal by these definitions, a lot of it is – and more normal than Washington, although both D.C. and Jackson are football towns.

Its not about abortion (alone)

The leaked draft of the Supreme Court decision produced a torrent of texts and emails from friends and former colleagues many of whom had worked in the political sphere to advance women and women’s rights for their entire adult lives. That a legal right won 50 years ago and considered settled law since could be so readily erased was upsetting personally, politically, and professionally to many women. Assuming the decision holds – and the very politicized Supreme Court could modify it for legal or extra-legal reasons – the upset will last a long time; until, frankly, it is undone.

I concur with those who believe the decision may mobilize younger voters in November. No one wants to lose rights their grandparents had and while younger voters have long been dubious that this could be taken away, now they know there are no permanent victories.

Democrats must also meet the messaging challenges. A lot today seemed off the mark on that front. Abortion will be an issue in November but it wont be the only one. Voters are indeed more focused on inflation and their immediate economic realities than on the loss of their rights. For the roughly 50 percent of voters who own stock, things cost more while they have less. For the 50 percent who don’t own stock, things cost more and they didn’t have much to begin with. The message that “Democrats deliver” doesn’t resonate with either group.

“Whack-a-mole” messaging is not the answer: If you care about abortion rights, we are going to fix it; if you care about voting rights, hey, we’re on it; if you care about inflation; its getting better (not that anyone can tell). And then there is COVID which apparently isn’t quite done with us. Mission accomplished is not a good message when, well, it isn’t. It seems unfocused, at best, to list the litany of problems we are trying to address. No one wins whack-a-mole. It just times out.

So what to do? It is hard as the party that is at least nominally in power to run against the party that isn’t. It can sound whiny and partisan. We can, however, run against a worldview that undergirds much of what is wrong.

The enemy is a power-hungry minority that wants to impose their views and their interests on everyone else. It is a worldview that power means you get to decide. In that worldview people get to keep power because they have it. They use it to cheat. They use it to steal. And they use it to take away from the rest of us.

Not all Republicans subscribe to the world view, although the wimps who are unwilling to stand up to it don’t get an exemption. And I recognize there are a few Democrats who are of the “because I said so” school themselves. They should cut that shit out – if you can’t explain how your view or policy is consonant with my views or my interests you won’t convince me of it. Asserting my ignorance makes you part of the problem.

Strong messaging requires modification in our presentation of ourselves as well as aggressive opposition to those who take power for their own sakes. On our side, (1) we need to listen and reflect what we hear (and listening is not the exclusive province of pollsters). Reflect on what people are saying about their own lives – it is tough out here. Tell us how it happened and how you are addressing it. (2). The message should be about voters not about Democrats – Democrats deliver just says we are self-aggrandizing and out of touch with someone who doesn’t believe they have been delivered to. (3). Trim the ideological statements way back. (Yes, I do believe the worldview I am describing is about white male supremacy but describe it as acts of greed, arrogance, and corruption: say what it is not why it is.)

When we sound a little more like regular people and less like politicians, it is time to go after those who have used the money we put in to spur the economy in corrupt ways or not at all. Here’s one example (https://mississippitoday.org/the-backchannel/) of misspent federal funds but there are a dozen states that aren’t spending their federal stimulus funds. The story is that there is corruption stopping a lot of what Democrats are doing. There is corruption in state governments, at big drug companies, in anti-trust violations, and at the Supreme Court. It is all about greed and power. It is not about progress and people. We are for progress and people. They are for themselves in ways that are greedy and corrupt. Don’t start with the conclusion, but do tell the stories for which that is the (unstated) but self-evident conclusion.

Then there is perhaps the most corrupt thing of all – the conspiracy on the part of people in the White House and the U.S. Capitol to overturn the results of the 2020 Presidential Election. And those aware of the corruption who stood by and did nothing or defended it out of fear of those who are corrupt. That is part of the same worldview that people with power get to keep it and be damned to the rest of us. Donald Trump, with his own deep roots in greed and corruption, made corruption fashionable for his cronies.

There are Republicans who have stood up. They include Members of Congress, state and local election officials, and judges. Go after the corruption not the party name. Republicanism isn’t inherently corrupt. But a whole lot of them became so under Trump.

As for Trump himself, he is a very painful and visible symptom but he is not the whole disease. Even if he goes into remission, there is still a need to fight the notion that power is there to advance the views and interests of the powerful. Power does corrupt and it has done so quite absolutely in some quarters.

The Supreme Court is politicizing women’s health and taking away women’s and family’s rights to make decisions because they believe power means imposing their viewpoint on the rest of us. Its not for our good; its not advancing the protections in the Constitution; its simply an exercise of power for its own sake. That is wrong. That is corrupt. It is the same mindset as people who stormed the capitol because they wanted to.

There is nothing new in “might makes right.” But saying we want to “protect democracy” is like saying “we oppose kratocracy;” Tell the story of corruption instead. People will understand it. At the moment they are concerned it applies both to Democrats who say they deliver and to Republicans who say they care. The story of what’s true, however, is often the story they will find more credible.

Republican Governors’ Conundrum

Most of the states with low vaccination rates have Republican Governors. That is because they have majority Republican constituencies who don’t like government telling them what to do.


There are a lot of reasons people are not getting vaccinated. There are still some access issues and not everyone knows the vaccines are free. But a main reason is resistance to government, which wants you to get the vaccine, and resistance to elites saying it is stupid not to.


The latter problem should just stop. I get the frustration but it is counterproductive and feeds an “Us v. Them” polarization that is part of the problem. Getting a vaccine is a choice. And, in the end, so is wearing a mask in most circumstances because it is often true that “no one can make me.”


Now, some Republican Governors in states with low vaccination rates just care about being demagogues and playing to their base, and so loudly oppose mandates of any kind by anybody. If as Governor you really believe that mandates are the main problem and that low vaccination rates are fine, well, bless your (cold) heart and God love ya. I have nothing more to say.


But if you would like to encourage vaccination and mask wearing, here are some thoughts. These likely go well beyond what your own message consultants suggest. While your consultants care about your political future (it is theirs too), there is no reason to think they care about your constituents. Then I come from the old school in which consultants are supposed to help you accomplish your goals, not just keep you out of trouble. And, of course, I am a Democrat, and all for vaccinations and mask wearing.


First, I was really impressed with Senator Bill Cassidy on the subject who was so careful to say he was speaking as a Doctor, not as a government authority, and as a doctor, he favored vaccination and mask-wearing. Most Republican office holders are not doctors, although they can quote them – I wouldn’t recommend quoting Dr. Fauci, or anyone in Washington, but I bet you have local family doctors you can quote. For example, “I’m not a doctor and I don’t believe everything I hear, but I have talked to a lot of doctors here in _, and they all seem to have confidence in these shots. I had one six months ago, and my wife (most Republican Governors have one) and I brought our kids to get shots as soon as we could. We thought that was safest for them.


Second, you have a significant role in tamping down disinformation. I am sure you have heard that you can’t get COVID if you have Type O blood, that you can’t transmit it unless you are showing symptoms, that young women who get vaccines can’t have children, etc. I have heard all of that and I am not out and about that much. Try: “I know people here don’t believe everything they hear. (You can even insert and example here that would offend me but exhibits your conservative credentials.) And people shouldn’t believe everything they read on the Internet either. That thing that you can’t get COVID if you have Type O blood has long been disproven. Seems like everyone can get it, and a lot of people don’t ever get past it.”


Third, recognize that people are only successfully persuaded when they have some sense of conflict. People don’t generally flip, but if they are nervous about the vaccines, and don’t trust government, but nervous about COVID too, then you have some opportunity. Try: “I was a little nervous about this vaccine myself. I don’t like shots and I didn’t trust all the initials in Washington like the C-D-C and the F-D-A and what have you. But I was more concerned about getting this virus and maybe giving it to my family so I got the shot. It’s been six months now, and I believe I am safer.”


Finally, there is the truth about your own conflicts: “I am a conservative. To me that means keeping government out of people’s personal decisions. It is your choice whether you get a vaccine. I believe it will make you and your family safer. Now, I have thought long and hard about requiring masks (or vaccines for state employees, or masks in schools). It is counter to my nature to put requirements on people unless it is absolutely necessary. (Insert an example of when you have stood up to unnecessary regulation.). But we are in a crisis here – hospital beds are full and kids are going back to school where they can infect other kids. So for 60 days, I am requiring people to wear masks indoors in public settings or large groups. It is going to make some people mad at me, and I understand that, but sometimes we all have to do things we don’t want to do.”


Note, none of these rely on federal government advice, nor do they intentionally disrespect anybody. They are about your personal thought process in the hope that others will share it or at least respect it.


Good luck.